A Financial Revolution 

February 20, 2006
Comparing the Comparison Sites
The Internet has brought us many great things (including A Financial Revolution ). One of the benefits of the Internet is the ability to research products and prices with a few keystrokes and clicks. Comparison sites like Price Grabber, Epinions, My Simon, and others allow consumers to read reviews from people that use the product or service and helps compare prices at leading (and lagging) online stores.

Since Iā€™m in the market for a GPS navigation system, I decided to compare the comparison sites. Here are the rules: I searched for the Garmin StreetPilot i5 on each of the sites, rated the sites on three factors ā€“ ease of use, lowest price, and other features (e.g., reviews, price alerts) ā€“ and then averaged the ratings for a final score.

The Results

SiteSellersScoreBest Price (all/trusted retailer)Notes
NexTag274.5$358/$358Allows you to set price alerts
Yahoo! Shopping254.25$358/$358Allows you to set price alerts
PriceRunner294.0$347/$362Allows you to set price alerts
MSN Shopping333.5$358/$358Does not include shipping charges
Become.com43.3$358/NAFew merchants and no store reviews, but a good site for finding research
My Simon193.2$358/$358-
Smarter.com232.8$358/$367The same merchants are approximately $10 higher at this site
Froogle1802-Included results for other products as well as ridiculously low prices

Overall, there wasn't a great deal of difference between the sites scoring 3.5 or better; it generally came down to ease of use (e.g., how hard was it to sort on price including shipping.) I wanted to try the price alert feature so I set up a price target of $345 on both NexTag and Yahoo! Shopping. Now I wait...

Anonymous Benoit said...

I like your blog. It is very intructive. Keep on going.

2/20/2006 3:04 AM  

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